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Stage 7
Google Ads conversion audit
Paid Booking and Booking Enquiry events are logged for audit visibility, while live Google Ads conversions are sent through the browser tag using the configured Google Ads ID and labels.
What this stage must achieve
Paid Booking events use the Paid Booking Google Ads label.
Booking Enquiry events use the Booking Enquiry Google Ads label.
Saved booking references prevent repeat conversions on refresh.
The unfinished server-side upload job is paused so it cannot create failed Google Ads upload attempts.
Build checklist
Create a conversion event log entity.
Write Paid Booking and Booking Enquiry outcomes into the log.
Load Google Ads only after marketing consent is accepted.
Send browser-side Google Ads conversions with the correct labels.
Privacy rule: Google Ads conversions use only the configured conversion action, booking reference, currency, and verified online payment value after marketing consent. No patient contact details, treatment information, notes, or booking messages are sent.
Google Ads audit: Saved-booking conversions use the current ID and labels in Admin Settings, only on tootist.uk or www.tootist.uk after marketing consent. Background uploads are disabled. Audit-log entries, including historical “sent” entries, do not prove Google received or attributed a conversion; verify with Tag Assistant and Google Ads.
Conversion audit log
Booking and SMS events are logged here for audit visibility, not as proof of Google attribution. Background booking uploads are disabled; historical “sent” entries mean only that a request was made.
24
Logged
0
Retrying
43
Sent
0
Failed
| Conversion | Time | Value | Click ID | Status | Attempts |
|---|---|---|---|---|---|
Dentist SMS Booking Alert 6abe1689514a2422f06d3b1d | 01 Oct 2026 08:15 | £55.00 | Present | logged | 0 |
Booking Enquiry 6abe1689514a2422f06d3b1d | 01 Oct 2026 08:15 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6ab7f6fcb07f2425b2acdc01 | 26 Sep 2026 16:46 | £64.00 | Present | logged | 0 |
Booking Enquiry 6ab7f6fcb07f2425b2acdc01 | 26 Sep 2026 16:46 | £64.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6ab56c97066473549e8520e9 | 24 Sep 2026 18:31 | £79.00 | Present | logged | 0 |
Booking Enquiry 6ab56c97066473549e8520e9 | 24 Sep 2026 18:31 | £79.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6ab52d3704f5f7f3735db499 | 24 Sep 2026 14:01 | £60.00 | Missing | logged | 0 |
Dentist SMS Booking Alert 6a953f296cb210292e382180 | 31 Aug 2026 08:45 | £55.00 | Missing | logged | 0 |
Booking Enquiry 6a953f296cb210292e382180 | 31 Aug 2026 08:45 | £55.00 | Missing | sent | 1 |
Booking Enquiry 6a7f751207da48bcc5686aef | 14 Aug 2026 20:05 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a79c39abafafd10ac9b8fb7 | 10 Aug 2026 12:27 | £55.00 | Missing | sent | 1 |
Booking Enquiry 6a7745b2771813f396b84bc3 | 08 Aug 2026 15:05 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a77413cdd7cbc60b815ba54 | 08 Aug 2026 14:46 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a77413cdd7cbc60b815ba54 | 08 Aug 2026 14:46 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a76b6fd2324639aebd0fa92 | 08 Aug 2026 04:56 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a76b6fd2324639aebd0fa92 | 08 Aug 2026 04:56 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a769af77152fd59e113ae47 | 08 Aug 2026 02:56 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a769af77152fd59e113ae47 | 08 Aug 2026 02:56 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a762cd8c062b3b96d28c65f | 07 Aug 2026 19:07 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a762cd8c062b3b96d28c65f | 07 Aug 2026 19:07 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a72e06bb35dbae2217ff593 | 05 Aug 2026 07:04 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a72e06bb35dbae2217ff593 | 05 Aug 2026 07:04 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a720f352f27dbf7df54622a | 04 Aug 2026 16:11 | £50.00 | Present | logged | 0 |
Booking Enquiry 6a720f352f27dbf7df54622a | 04 Aug 2026 16:11 | £50.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a6effd865338908f7979c18 | 02 Aug 2026 08:29 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a6effd865338908f7979c18 | 02 Aug 2026 08:29 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a6eacb7f79a0a19e1c8736b | 02 Aug 2026 02:34 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a6eacb7f79a0a19e1c8736b | 02 Aug 2026 02:34 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a6dd065c90b3cf664224e7a | 01 Aug 2026 10:54 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a6dd065c90b3cf664224e7a | 01 Aug 2026 10:54 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a6b1c2bbbea809bf489b88d | 30 Jul 2026 09:41 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a6b1c2bbbea809bf489b88d | 30 Jul 2026 09:40 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a686248f83fdd3d922e468c | 28 Jul 2026 08:03 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a686248f83fdd3d922e468c | 28 Jul 2026 08:03 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a646ed8e98f38f0c43b3ed4 | 25 Jul 2026 08:07 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a646ed8e98f38f0c43b3ed4 | 25 Jul 2026 08:07 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a637cf356fa0a761e0332ab | 24 Jul 2026 14:55 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a637cf356fa0a761e0332ab | 24 Jul 2026 14:55 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a5f29fa492b1a19a1725bea | 21 Jul 2026 08:12 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a5f29fa492b1a19a1725bea | 21 Jul 2026 08:12 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a5d8b455d3ecd37d03bc6aa | 20 Jul 2026 02:43 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a5d8b455d3ecd37d03bc6aa | 20 Jul 2026 02:43 | £55.00 | Present | sent | 1 |
Dentist SMS Booking Alert 6a56757634579f64bef3a842 | 14 Jul 2026 17:44 | £122.00 | Present | logged | 0 |
Booking Enquiry 6a56757634579f64bef3a842 | 14 Jul 2026 17:44 | £122.00 | Present | sent | 1 |
Booking Enquiry 6a5526fde99c48d73bc9aff7 | 13 Jul 2026 17:57 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a53ef45ba7fee33d67799bb | 12 Jul 2026 19:47 | £122.00 | Present | sent | 1 |
Booking Enquiry 6a521e6e03f6276a3508df2b | 11 Jul 2026 10:43 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a51526cfbbe23d014b4e297 | 10 Jul 2026 20:13 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a51308b74fb76375265f53e | 10 Jul 2026 17:48 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a5112499facd0f3c7314e99 | 10 Jul 2026 15:39 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a507e16564afdcc48d06ec2 | 10 Jul 2026 05:07 | £79.00 | Present | sent | 1 |
Booking Enquiry 6a4ed2fbba6f464c2e07a1fe | 08 Jul 2026 22:45 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a4a05eac050b224b827f1a6 | 05 Jul 2026 07:21 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a495ce89a8dff50ffa62902 | 04 Jul 2026 19:20 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a4830b7bf2c9aa2c9a2e848 | 03 Jul 2026 21:59 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a4208c311838e06d97f8577 | 29 Jun 2026 05:55 | £122.00 | Present | sent | 1 |
Booking Enquiry 6a413bca084ea329a3e075dd | 28 Jun 2026 15:20 | £55.00 | Missing | sent | 1 |
Booking Enquiry 6a410404ad69e1c7ce2db194 | 28 Jun 2026 11:22 | £122.00 | Present | sent | 1 |
Booking Enquiry 6a3e39547a8f36fbe534ed9b | 26 Jun 2026 08:33 | £79.00 | Present | sent | 1 |
Booking Enquiry 6a3e28ec01032556609b2476 | 26 Jun 2026 07:23 | £79.00 | Present | sent | 1 |
Booking Enquiry 6a3d0a1599e39ee2bb638b77 | 25 Jun 2026 10:59 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a3cfa58ce387536ccee2270 | 25 Jun 2026 09:52 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a3ce8259a908c651cfde228 | 25 Jun 2026 08:34 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a3ce6e2d044ff37c140099d | 25 Jun 2026 08:29 | £55.00 | Present | sent | 1 |
Booking Enquiry 6a33853a33f0473bbc6533b0 | 18 Jun 2026 05:42 | £55.00 | Present | logged | 0 |
Booking Enquiry 6a323f2eb575a8beca013603 | 17 Jun 2026 06:31 | £122.00 | Present | logged | 0 |
Booking Enquiry 6a31587f1feb47395bf422cf | 16 Jun 2026 14:06 | £122.00 | Present | logged | 0 |