Help us improve Tootist

We use privacy-safe analytics and advertising cookies to understand what helps patients book dentists. We never track patient notes, booking messages, or private health details.

Tootist
Admin Portal
Google Ads readiness roadmap

Next CRM build plan

Build these stages one at a time, then take screenshots after each finished stage. The goal is reliable Google Ads tracking, stronger feedback signals, and better optimisation over time.

Stage 6 — Persistent attribution storage

Built

Keep GCLID, GBRAID/WBRAID, and UTMs for the whole patient journey, not only the current page.

Open stage
Store ad click data on first visit
Carry attribution across pages
Attach it to bookings and enquiries
Protect patient notes from tracking

Stage 7 — Google Ads conversion audit

Built

Log Paid Booking and Booking Enquiry outcomes for audit visibility, while browser-side Google Ads conversions use the configured labels after consent.

Open stage
Create conversion event log
Record paid booking and enquiry outcomes
Load Google Ads only after consent
Send conversions with the correct labels

Stage 8 — Google Ads spend import

Planned

Bring ad spend, clicks, CPC, CPA, and ROAS into the CRM so performance is judged properly.

Open stage
Connect campaign spend source
Match spend to campaign tags
Calculate CPA and ROAS
Show winning/losing campaigns

Stage 9 — Tracking health centre

Planned

Give admins a simple checklist showing what is connected, what is missing, and what needs fixing.

Open stage
Check saved Google IDs
Check conversion labels
Check recent attributed bookings
Check Google feedback status