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Stage 8

Google Ads spend import

This stage brings cost data into the CRM so the dashboard can move from simple conversion reporting to true CPA, ROAS, and campaign profitability reporting.

Planned

What this stage must achieve

Campaign cost, clicks, and impressions are visible in CRM.
Spend is matched against booking and enquiry value.
Admins can see CPA, conversion rate, and ROAS by campaign.
Budget decisions become based on revenue and quality, not just lead volume.

Build checklist

Choose Google Ads connection method.
Import campaign spend by date and campaign.
Match spend to UTM and Google campaign data.
Add CPA and ROAS cards to the CRM reporting dashboard.
Privacy rule: Ad spend reporting should use campaign-level performance data only. It does not need patient names, contact details, notes, or treatment concerns.